Apture is a pretty cool little script that you can install on your blog that allows you to link text to rich media elsewhere on the web. I haven’t played around with it a ton, but it seems to work well. From their website:

Apture provides the first rich communication platform that allows people to intuitively experience the web.

With just one line of code, publishers and bloggers can quickly and easily turn flat pages of text into a compelling multimedia experience. Apture gives content creators the power to find and incorporate relevant multimedia items directly into their pages.

Readers can then access these items without ever leaving the page, providing them with a deeper and more meaningful web experience.

I’m using it on a few links in this post. So if I were to say, be writing an article on 24 (which I’m watching right now), I could link videos, articles, etc. to any text I want. If I wanted to define a word maybe with Wikipedia, I could do that without having the user have to navigate away from my site.

I know I’m only scratching the surface here, so check it out.